At Paniolo Bucking Company LLC, we are rooted in the rugged traditions of the American cowboy and the proud legacy of the Hawaiian Paniolo. Founded by a Native American Marine Corps veteran, we combine grit, discipline, and a deep cultural heritage to develop world-class bucking bulls competing on the PBR and PRCA circuits. Our passion goes beyond the arena — we cultivate community, support rodeo athletes, and bring authentic Western-Hawaiian culture to life.

We ride hard and live pono, embodying the spirit of resilience, pride, and honor in everything we do.